IGNOU BBA Syllabus and Course Structure

IGNOU BBA Syllabus Structure- Here you will find Revised, Latest and recently updated IGNOU Bachelorof Business Administration Syllabus Structure with the credit system applied to each subject of IGNOU BBA. In some IGNOU subjects there are 4 credits and in other 8 credits. It will BBA useful for you to know the credit of all subjects as we know IGNOU follow’s Credit system. 


On this page you will BBA introduced to IGNOU BBA Syllabus subjects semester wise and also the name of the chapters of your IGNOU BBA Books which will help you to decide whether you want to appear for that particular subject exam or not. As the chapter name itself says what it has in it  to make you clear about choosing your preference for studying and for Exam. It will also facilitate a student to see the detail syllabus of IGNOU BBA  BBAfore taking Admission in IGNOU BBA who is confuse where to go for Admission or to select other course. If you are confuse , here is the list of other Courses of  IGNOU Syllabus Structure 2015

IGNOU BBA Syllabus Structure:


1st Year
Course Code Course Title Credits
BRL-001 Overview of Retailing 4
BRL-002 Retail Marketing and
Communication 4
BRL-003 Retail Management Perspective
and Communication 4
BRL-004 Customer Service Management 4
BRLT-005 Internship and Viva-Voce 16

2nd Year:
Course Code Course Title Credits
BRL-006 Buying and Merchandising-I 4
BRL-007 Store Operations-I 4
BRL-008 Human Resources 4
ECO-01 Business Organization 4
BCOA-001 Business Communication and
Entrepreneurship 4
AMK-1 Marketing 4
BRLT-009 On the Job Training (OJT) and
Viva-Voce 8

3rd Year
Course Code Course Title Credits
BRL-010 Merchandising II 4
BRL-011 Retail Operation and Store
Management II 4
BRL-012 Visual Merchandising and Store
Management 4110 IGNOU Common Prospectus
BRL-013 Customer Value Management 4
BRL-014 Organisational Behaviour 4
BRL-015 IT Application in Retail 4
BRLT-016 On the Job Training (OJT) and
Viva Voce 8


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