IGNOU BBA Syllabus and Course Structure

IGNOU BBA Syllabus Structure– Here you will find Revised, Latest and recently updated IGNOU Bachelorof Business Administration Syllabus Structure with the credit system applied to each subject of IGNOU BBA. In some IGNOU subjects there are 4 credits and in other 8 credits. It will BBA useful for you to know the credit of all subjects as we know IGNOU follow’s Credit system. 

On this page you will BBA introduced to IGNOU BBA Syllabus subjects semester wise and also the name of the chapters of your IGNOU BBA Books which will help you to decide whether you want to appear for that particular subject exam or not. As the chapter name itself says what it has in it  to make you clear about choosing your preference for studying and for Exam. It will also facilitate a student to see the detail syllabus of IGNOU BBA  BBA for taking Admission in IGNOU BBA who is confuse where to go for Admission or to select other course. If you are confuse , here is the list of other Courses of IGNOU Syllabus Structure 2018

IGNOU BBA Syllabus Structure:

 1st Year

Course Code Course Title Credits
BRL-001 Overview of Retailing 4
BRL-002 Retail Marketing and
Communication 4
BRL-003 Retail Management Perspective
and Communication 4
BRL-004 Customer Service Management 4
BRLT-005 Internship and Viva-Voice 16

2nd Year:
Course Code Course Title Credits
BRL-006 Buying and Merchandising-I 4
BRL-007 Store Operations-I 4
BRL-008 Human Resources 4
ECO-01 Business Organization 4
BCOA-001 Business Communication and
Entrepreneurship 4
AMK-1 Marketing 4
BRLT-009 On the Job Training (OJT) and
Viva-Voice 8

3rd Year
Course Code Course Title Credits
BRL-010 Merchandising II 4
BRL-011 Retail Operation and Store
Management II 4
BRL-012 Visual Merchandising and Store
Management 4110 IGNOU Common Prospectus
BRL-013 Customer Value Management 4
BRL-014 Organizational Behavior 4
BRL-015 IT Application in Retail 4
BRLT-016 On the Job Training (OJT) and
Viva Voice 8


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8 thoughts on “IGNOU BBA Syllabus and Course Structure”

  1. Greeting to all of you.
    Can somebody tell me something about BBA course ? .. Actually recently I have done my 12th
    Exam in science stream.. So I am little confuce about this course.. Should I do or not ???.

    1. Hi subham . U can easily take admission in BBA, there is no issue with it that u r from science background . If u luv leadership , business, entrepreneurship then BBA is the best option 4 u. Even u can do this along with ur main stream B.Sc also . The syllabus is not so tough rather the retail , communication and marketing kind of subject will update u and build u for the future.
      Wish ur best.

  2. hey,
    is this bba programme a regular couse.. i mean do i have to go to college everyday or is it like i can study at my home and appear for exams?
    i work and i was thinking of doing this course … but im confused with regularity of couse?
    pls tell about this couse..
    thank you

  3. hye
    anybody tell me about BBA course.
    i have passout 12th in 2014,currently working in private jobin human resource department .so what is the procedure for take addmission in BBA if i working(job)

  4. Greetings to all of you
    Actually recently I have done my 12th I don’t have idea bba retailing pls and I am confuse about bba retailing please tel me what is bba retailing

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